Certificate in Agribusiness Development & Management (CADM)

Category:

Short Courses

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Price:

200

Duration:

6 Months Part Time Program

Language:

English

Location:

33 Marlborough Drive, Harare

Prerequisites:

No

Certificate:

Yes

Course Description

Many developing economies are agro-based, with small and medium enterprises constituting over 70% of the agribusiness industry. However, a reported 50% of the start-up companies in the agribusiness industry fail to make it past the five-year mark. This course is designed to provide participants with practical tools and insights into marketing and financing farming ventures.

Course Objectives

  • Develop the necessary conceptual and practical skills for agribusiness operations planning and management.
  • Understand agribusiness value chain analysis and identify opportunities along the value chain.
  • Acquisition of knowledge and skills in accounting and financial management.
  • Competency in setting up and managing viable agribusiness ventures.

Course Outcomes

  • Demonstrate understanding of the agribusiness value chain in their contexts.
  • Show project management knowledge applied to agribusiness enterprises.
  • Implement a Personal Development Plan for leadership development.
  • Develop a sustainable and profitable agribusiness model.
  • Craft a resource mobilisation strategy.

Entry Requirements

Normal Entry: Minimum 3 “O” level passes or equivalent.

Alternative Entry: Must be at least 21 years old, able to read and write in fluent English, and running an agribusiness enterprise less than 3 years old.

Course Structure

The Certificate is a part-time modular programme to be completed over 6 months, consisting of six (6) compulsory modules and an optional business incubation programme.

  • Each module is taught over one month and requires 45 hours of work.
  • Includes facilitated lectures, practice assignments, and fieldwork.

Assessment Framework

The assessment will be composed of 40:60 Coursework and Comprehensive Business Plan.

Course Modules:

  • Module 1: Agribusiness Ideation
  • Module 2: Value Chain and Industry Analysis
  • Module 3: Accounting and Business Ethics
  • Module 4: Strategic Marketing
  • Module 5: Risk Management
  • Module 6: Comprehensive Business Plan

Course Content

Module 1: Agribusiness Ideation The purpose of wealth;
Principles of God’s economy;
The attitude of an entrepreneur;
Personal Leadership Development for Business;
Work-Life Balance;
Identifying Business Opportunities:
Problem-centred Approach to Entrepreneurship;
Maximising on Opportunities;
Product Development;
Identifying Capital:
Financial Capital;
Social Capital;
Spiritual Capital.
Module 2: Value Chain and Industry Analysis Value Chain Analysis;
Benchmarking Analysis;
Business Environment Analysis;
Competitive Analysis.
Module 3: Accounting and Business Ethics Principles of Accounting;
Business Ethics;
Financing Decisions:
Sources of Funding SMEs – Savings, Venture Capital, Loans, Crowdfunding etc.;
Extracting Value from Financial Statements and Reports;
Financial Forecasting and Planning;
Agribusiness Models;
Profitability:
Marketing Feasibility of the Identified Venture;
Financial Feasibility of an enterprise.
Module 4: Strategic Marketing Introduction to Marketing Concepts;
E-Commerce and the Entrepreneur;
Franchising and other ways of breaking into a market;
Branding;
Customer Development:
Targeting the Right Customer;
Understanding Customer Needs, Market Research;
Sales:
Building a Sales Funnel;
Pricing Strategies.
Module 5: Risk Management What is a risk;
Risk Management;
Problems Faced by Start-ups;
Project Analysis;
Decision Making Systems.
Module 6: Comprehensive Business Plan Executive Summary;
Company Overview;
Industry Analysis;
Customer Analysis;
Competitive Analysis;
Sales and Marketing Strategy;
Staffing Strategy;
Financial Plan and Projections;
Appendix.

Ratings and Reviews

Amos Mashayamombe - Jan 25, 2024
★ ★ ★ ★ ☆

I would like this course but entirely online